Choosing The Right SEO Company

Hello, this is John Locke from Lockedown Design, and today I wanted to talk really briefly about how to choose the right SEO consultant or SEO agency, how to choose somebody to actually make your site rank. The reason why I’m making this video is when I talk to a lot of business owners, they really don’t understand how SEO works. Search engine optimization to them, it’s almost like black magic. It’s not something that they understand and to add to that, there’s a lot of people that sell SEO that are basically snake-oil salesmen and they sell you a bunch of work that’s either not going to make you rank long term or it could get you penalized by Google. Here’s just a few things that I would ask anybody that you’re considering to be the best SEO agency Nottingham. Number one, seems really simple but, “Show me somebody that you’ve made rank, show me what keywords you were trying to make them rank for, where they were before and where they ended up.” It’s really important to understand that not all keywords are created equally.

Some drive more traffic than others. Some people search for certain phrases more than they do others. That leads me into number two, “Can you show me the actual search traffic that came from Google organic search which is the engine? What kind of increase did you make in their search traffic?” This is dead simple to do, in Google Analytics they can take a screenshot of it. You can go into Google Analytics, you can go into a site and you can isolate just the Google organic traffic, so just the search traffic, not the traffic, and then you can select a period of time and then compare it to the period before that. If they wanted to say like the last six months compared to the six months before, you can get a really clear idea of how much traffic that they actually affected with their SEO campaigns, and you can see what kind of difference it made.

Ultimately, the whole idea of investing in your SEO is to drive more targeted traffic to your site, and not just any old traffic, but qualified traffic of people who are interested in either learning about your products or buying your products or services. Have them show you an actual graph of where their client was before, and where they were after they started their SEO campaign. The third thing that I would say is important is, do they specialize in your industry vertical? What that means is, there are a lot of people who specialize in certain things, let’s say like SEO for lawyers, SEO for e-commerce, SEO for real estate. What we do is SEO for manufacturing and industrial firms. We understand that particular niche, and we know what it takes to make those companies rank because that is the main people that we deal with as clients.

While it’s true that the principles of SEO are basically the same for 85% of the different verticals out there, it’s always best to deal with somebody who has experience in your particular field. The fourth thing that I would say is, I would ask them, “Do you guarantee rankings? Can you guarantee that you’re going to have me rank number one in Google?” Now, the answer that you should be looking for, and this might surprise some of you is, if they say that they can guarantee that you’re going to rank number one, I would run away from them, because the fact of the matter is, Google and the rest of these search engines, they change their ranking algorithm up to about 500 times a year. If somebody guarantees that they can rank you number one, that’s a bad sign, because nobody can really predict it. Obviously, that’s always the goal. There might be cases where getting you to number one is going to take a lot, a lot of effort. In some cases it might be really easy, but it should never be something that somebody guarantees you. The fifth thing that I would say is, “Who’s going to be actually working on my SEO campaign?” It’s always good to know who’s going to actually be handling the day-to-day of your SEO.

Is it going to be an intern? Is it going to be somebody who’s got experience in that? It’s just good to know. The final thing that I would say is, when you’re choosing an SEO agency or an SEO consultant, sit down with them. Do they give you good vibes? Do they seem like somebody who you can trust what they’re saying? Basically just trust your gut. If something in your gut just says like, they’re probably a bad fit for you, then they’re probably a bad fit.

If you sit down and talk to them, and it feels like you guys can do good work together, if it feels like they’re not going to steer you in the wrong direction, then that agency should probably be on your shortlist of ones to consider. Hopefully this has given you some insight in how to choose an SEO agency or an SEO consultant to help you actually rank. If you have more questions, you can always find out more about what we do at or email me at

Rank Number One On Google

How does Google determine which website to rank number one, two and three. It comes down to SEO, right? Well, it’s more in depth than that. Google has over 200 factors; and the number one factor that affects rankings is backlinks. Today, I’m going to teach you what backlinks are and how they work. Moz SEO company interviewed tons of marketing experts, and they asked them what factors affect Google’s rankings the most? They all said backlinks. So, with backlinks, that’s one website linking to another website. Google’s looking at it as votes. The more links that your website has, the higher you’re going to rank. In addition to that, they’re looking at quality. So, if Huffington Post links to you, that’s way more effective than if Joe the plumber linked to you. And Google knows that it’s way harder to get a link from Huffington Post than it is to get a link from Joe the plumber.

Now, another thing that they’re using within their algorithm is how related is that link? So, if Huffington Post links to your plumbing website, that’s actually not as effective compared to Joe the plumber linking to you. But, on the flip side, if Home Depot linked to you, because it’s very relevant and they’re within your space, that’s way more effective than if Joe the plumber linked to you. So, a few things. Google is looking at how many backlinks you’re getting; how many you’re getting over time because it has to be natural, they don’t want you to just go pay people to link to your website because they don’t like that, you shouldn’t pay for links; they’re looking at how related those websites are; and they’re looking at something called domain authority, that’s how authoritative that website is. So, assume you’re getting tons of backlinks, you’re getting them from related websites and they have high domain authority. A domain authority is from a scale of 0 to 100, 100 being like a, a Youtube, a Facebook. And it works like on a Richter scale, right? A logarithmic scale, in which it’s way easier to go from 1 to 10, than it is to go from 10 to 20.

So, if you can get a lot of backlinks, you can get them from relevant sites, and you can get them from authoritative sites that have high domain authority, your rankings are going to climb. If you’re wondering what domain authority is, like what number a certain site has, you can go to, A-H-R-E-F-S dot com, put in a URL and they’ll spit out the domain authority. It’s a paid tool. A free version of this is Open Site Explorer. If you Google ‘Open Site Explorer’, it’ll take you to, and you can put in a URL and it’ll tell you that site’s domain authority. Now that you know how links work in the eyes of Google, if you want to get links the quickest way is to do round up posts. So, go and email every single expert within your space.

And I’ve discussed this in one of my past videos, you can go into the description, click on the link and you can get to the past videos where I talk about roundup posts. You can email these people, include them in their round up posts; and since you’re asking them one question and you’re asking that same question to every expert within the space, it’s a great opportunity for them to get free press, which is why they’re going to participate. And then once they all participate and give you their response, write an amazing looking blog post showcasing all the responses, include their name, link to their website, link to their Twitter or Facebook profile. And then from there, email each of those experts, once you’ve published the post, and ask them to share it on their favorite social network. By doing this, your blog, your website, is going to get more traffic. The more eyeballs that see your site, the higher probability that someone’s going to link back to your site.

As you get more backlinks, your rankings will also climb. Thanks for watching, and I look forward to seeing you tomorrow. .

4 Tips To Structure Your Baclinking Campaigns

For tips on how to structure your backlinking campaign

business owners often wonder how many backlinks they ought to build and how fast they should build them since search engines use backlinks is one method to determine a website’s ranking it is often tempting to rush out and get as many backlinks as possible for your business website however this mistake of building too many backlinks and building them too quickly can result in google disregarding those links and even

D ranking your site here are a few tips to use in your back linking campaign one generally it is best to start building backlinks slowly and build them up gradually over time this is especially true if your website is brand new because building a thousand backlinks to a brand new site sends warning signals to google to your link velocity or the rate at which you build your backlinks is dependent on how competitive your keyword is for example local businesses operating out of large cities like

Dallas New York or Chicago definitely have more online competition than businesses located in smaller towns however since most local search terms are not as competitive as other internet marketing keywords 50 or so backlinks per week are adequate you can then build up to a maximum of 500 backlinks per month for about one to three months until your website is achieving page one ranking on google then you can slow down your campaign to a maintenance mode 3 when building your backlinks the anchor text should be a combination of your keyword and the URL of your website the split should be about seventy to eighty percent of your keyword and twenty to thirty percent of your U

RL if your site has saved two keywords then split the anchor text across those keywords so that your anchor text is forty percent keyword one forty percent keyword two and twenty percent your website URL for keep track of your backlinks by keeping a list of all the URLs of the website pages you have created a link on this will help you in a number of ways you will know which sites you have already used as a source of backlinks so you don’t duplicate the backlinks you will have a list of backlinks sources you can use on another project you can use the list to create a second layer of backlinks these are other backlinks that point to the first backlinks this helps the first backlinks get indexed faster